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Brand Profile:

SeventySeven Clothing, brand ethos and latest news.

77 clothing have been very busy in the past few months expanding there clothing range and delevoping new styles the brand is heavly influenced by music with fat boy slim wearing the clothes the range includes t shirts, hoodys jackets and knit wear.

Seventyseven has always been celebrated for its music connections and true to form 2009 sees the label embarking on its 'Elites for DJ's' campaign... there mission is to kit out all the latest & greatest movers and shakers on the music scene. Below is just a taster of the labels ever expanding list of followers who currently include Frankie Knuckles, Kerri Chandler, Jazzy Jeff, Jihad Muhammed, Shannon Harris, Cordell Johnson, DJ Rahaan and most recently the Chemical Brothers & Groove Armada.

2009 will see Seventyseven embark on numerous other exciting music collaborations such as the brand new partnership with Ibiza’s legendary Cafe Mambo - which will see Seventyseven kit out all the staff & guest DJ’s in a fantastic exclusive new t-shirt design fresh for the ‘09 Ibiza summer season.

If that’s not enough Seventyseven also supplies many of the MTV presenters, both UK and Stateside, with their latest gear.

Outside of the music world Seventyseven’s products have furthermore found themselves starring in Hollyoaks, Bring Back Grange Hill, Dubplate Drama, Spooks and Skins, amongst many other TV shows and

In it’s short but prolific lifespan Seventyseven has been elevated above the everyday run of the mill streetwear label & is now sought after by the craftiest purveyors of premium street apparel who covet that something different to stand out from the crowd.

Seventyseven offers a fresh, unique approach to it’s youth minded audience & looks to sample from the good times culture that inspired it - street, sport, skate, snow, punk, rock, hip hop, electronic, film, comics, fashion, art, graffiti, pop culture... anything goes.